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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Oct 13, 2023
Opinionated Marketers on: MARKETING GREEN PRODUCTS
Friday Oct 13, 2023
Friday Oct 13, 2023
This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.
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