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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Tuesday Jul 05, 2022
Opinionated Marketers on: MARKETING BUDGETS
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
This week our Opinionated Marketers take issue with an article in Marketing Week; suggesting that a government marketing campaign is encouraging business to slash marketing budgets. But is that actually true?! Kiran Kapur and Charles Nixon investigate.
https://www.marketingweek.com/government-campaign-slash-prices-cut-marketing/
Version: 20241125
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