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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
Does it matter if you're the first person into a new space? So often, we think of these pioneers as having the upper hand. However, as Charles Nixon and Kiran Kapur discuss, it doesn't always pay to be a trailblazer...
Further reading here: https://uk.bookshop.org/books/inside-the-tornado-marketing-strategies-from-silicon-valley-s-cutting-edge/9781900961585
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