{"store":{"baseInfo":{"podcastTitle":"The Cambridge Marketing Podcast","slug":"LightBlueMedia","podcastDescription":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","podcastUrl":"https://LightBlueMedia.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/LightBlueMedia/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-fsq97-85df0e?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":403,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"LightBlueMedia","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-fsq97-85df0e-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/gb/podcast/the-cambridge-marketing-podcast/id1835683332","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-fsq97-85df0e?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2qOf1KOzjFgxFBhmSsu33J","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/15e876b6-6063-4dee-b359-f4596b0db49c","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3686004","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-cambridge-marketing-podcas-2059698","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/136698","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/01A9e6cGdsld","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-lxqElgU8qTK2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2020 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://lightbluemedia.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69b8b5b5","clientSignature":"e73e07b1333e1fd47d66ca988410952b","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb17192797-j78k3","episode":{"id":"pb17192797","idTag":"j78k3","title":"Opinionated Marketers on: Digital Consumers","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","previewContent":null,"content":"

This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.

Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#

","publishTimestamp":1623754049,"duration":501,"mediaUrl":"https://mcdn.podbean.com/mf/web/mvxrdt/Episode_16_-_Opinionated_Marketers6v3dl.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-j78k3-106575d","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-j78k3-106575d","transcriptUrl":null,"permalink":"/e/opinionated-marketers-on-digital-consumers/","downloadLink":"https://www.podbean.com/media/share/pb-j78k3-106575d?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":84,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-j78k3-106575d","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FLightBlueMedia.podbean.com%252Fe%252Fopinionated-marketers-on-digital-consumers%252F&rts=b490b4bddd9f4a5ffba64c01ede137e110ef7389","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb17192797","idTag":"j78k3","title":"Opinionated Marketers on: Digital Consumers","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","previewContent":null,"content":"

This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.

Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#