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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all! Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers. Kiran Kapur joins.
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