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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Sep 25, 2020
Friday Sep 25, 2020
Today we're looking at moving into an international market. My expert guest is Nandan Sengupta who discussing the issues of taking a product into India. He talks about adapting a product, price and the strategy to ensure success.
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