{"store":{"baseInfo":{"podcastTitle":"The Cambridge Marketing Podcast","slug":"LightBlueMedia","podcastDescription":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","podcastUrl":"https://LightBlueMedia.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/LightBlueMedia/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-fsq97-85df0e?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":404,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"LightBlueMedia","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-fsq97-85df0e-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/gb/podcast/the-cambridge-marketing-podcast/id1835683332","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-fsq97-85df0e?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2qOf1KOzjFgxFBhmSsu33J","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/15e876b6-6063-4dee-b359-f4596b0db49c","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3686004","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-cambridge-marketing-podcas-2059698","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/136698","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/01A9e6cGdsld","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-lxqElgU8qTK2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2020 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://lightbluemedia.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69c0251e","clientSignature":"c9eea1d1c81839f03f8d0bbe36aec1c5","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb16556113-kjiwq","episode":{"id":"pb16556113","idTag":"kjiwq","title":"Marketing in the Public Sector","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","previewContent":null,"content":"

This week, a topic that's not discussed very often: Marketing in the PUBLIC sector. How is it different? Do you actually have 'Customers'?? What works differently???

My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!

","publishTimestamp":1614924000,"duration":1721,"mediaUrl":"https://mcdn.podbean.com/mf/web/fv5exq/Episode_31_-_Marketing_in_the_Public_Sectorbn1l7.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-kjiwq-fca051","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-kjiwq-fca051","transcriptUrl":null,"permalink":"/e/marketing-in-the-public-sector/","downloadLink":"https://www.podbean.com/media/share/pb-kjiwq-fca051?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":81,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-kjiwq-fca051","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FLightBlueMedia.podbean.com%252Fe%252Fmarketing-in-the-public-sector%252F&rts=753783c7ec940e635f36bec158e46bf63ffbdb28","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb16556113","idTag":"kjiwq","title":"Marketing in the Public Sector","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8773390/cmp_resize7mhzv_1200x628.jpg?s=15a989a3d20631b25be4c67898bf7762&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","previewContent":null,"content":"

This week, a topic that's not discussed very often: Marketing in the PUBLIC sector. How is it different? Do you actually have 'Customers'?? What works differently???

My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!