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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Mar 03, 2023
Friday Mar 03, 2023
This week we discuss marketing in the IT space.
I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software. We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.
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