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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Nov 05, 2021
Friday Nov 05, 2021
The title may seem terrifying, but this week's podcast is utterly fascinating! My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication - and explains its usefulness (and importance) in marketing!
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