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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Apr 01, 2022
Greenwashing and Greenhushing
Friday Apr 01, 2022
Friday Apr 01, 2022
This week my guest is Adam Bastock of Small99. We talk about the sheer number of small businesses in the UK through the prism of sustainability. We explain both 'Greenwashing' and 'Greenhushing' and the risks and rewards of both.
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