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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Thursday Jul 08, 2021
Thursday Jul 08, 2021
This week my guest is Daryl Fielding, who was a senior marketer with companies like Vodafone and Mondelez International and who's now a Portfolio Manager. We explain what a customer journey is, why it's important to understand it and - interestingly - where it starts.
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