36.5K
Downloads
323
Episodes
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Jan 29, 2021
Friday Jan 29, 2021
This week my guest is Andrew Hatcher, Mentor in Residence at Cambridge Judge Business School. He explains to us the importance of "customer experience" and how it MIGHT be more important than the actual marketing mix! Regular contributor Charles Nixon also heralds the renaissance of the humble brochure and direct mail.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.