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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Monday Oct 07, 2024
Brand Names
Monday Oct 07, 2024
Monday Oct 07, 2024
This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words. She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!
Version: 20240731
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