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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Dec 18, 2020
Brand Extensions
Friday Dec 18, 2020
Friday Dec 18, 2020
This week my guest is Thomas McAlinden, joining me to explain Growth by Brand Extension. We'll explain what is, the different ways of doing it, and give you a few tips on how to do it well!
Charles Nixon also joins us to talk about the rise of Automation in 2021.
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