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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Sep 15, 2023
Friday Sep 15, 2023
This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts.
We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.
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