The Cambridge Marketing Podcast

Brand Management

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values.

She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points.

It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.

Opinionated Marketers on: CONSISTENCY AND CALM

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's measured response to their recent cyberattack.

Digital Product Management

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.

Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.

The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working with developers, sales teams, or agencies.

Segmentation and Hyper-Personalisation

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.

 

He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even postcards) to reach them at the right time.

 

Jason’s all about using welcome flows and opt-ins to learn what people actually want, then building curated experiences that feel more relevant and less spammy. He also pushes back on old-school split testing, saying brands should focus on understanding their users first and testing smarter later. It's a practical, no-fluff take on how to build stronger customer relationships that actually drive results.

Opinionated Marketers on: RESILIENCE

In this weeks news, there are three prime examples of why resilience is so important.  Kiran Kapur and Charles Nixon discuss.

Social Value

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional.

Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice.

Today, social value encompasses a business’s broader responsibility across its entire value chain, including supplier communities and environmental impact. It’s no longer seen as a “fluffy” add-on, but as a vital component of a company’s strategy.

The episode also touches on challenges, such as transitioning from ad hoc donations to structured strategies, and stresses the importance of aligning social efforts with employee and stakeholder expectations.

Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects.

Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies.

As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract economic challenges.

Agency Relationships

On this programme, we discuss the value of strong agency relationships.  Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.

Opinionated Marketers on: THE ETHICS OF MARKETING

Charles Nixon says it's time to "Up your ante" and do 25% more marketing.  Find out why in this week's episode of Opinionated Marketers.

Content Localisation

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.