The Cambridge Marketing Podcast

Inside the World of Golf's Leading Equipment Brands

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.

Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers. 

The Future of AI

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.

Crisis Communications

This week we look at effective crisis communications strategies with Terry Nicklin.

Opinionated Marketers on: TARIFFS

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

Opinionated Marketers on: DeepSeek

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

The Computer Gaming Industry

Ever wanted to work in the computer gaming industry but not sure how to make it happen?

Want to know why marketing in a computer game is irresistible to advertisers? 

John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

Opinionated Marketers on: SLIME

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.  

Opinionated Marketers on: SMELLIES

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.  

Careers

As we start 2025, this episode is dedicated to Career Development. 

Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers. 

Opinionated Marketers on: 2024

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out?  Listen to our final episode of the year to find out!