The Cambridge Marketing Podcast

Subscription Marketing

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you.  Anne Janzer guests, hosted by Kiran Kapur.

Whatever Happened to Seasonal Marketing?

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

Marketing a Heritage Railway

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.

Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford.  But how do you market a deeply traditional product in the 21st Century.  We went to find out!

Opinionated Marketers on: KING CANUTE

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

Marketing New-Build Homes

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!

This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.

Opinionated Marketers on: DISTRIBUTION

This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.

Neuromarketing with Katie Hart

Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing.  Hosted by Kiran Kapur.

Opinionated Marketers on: THE DRAWER OF DOOM

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'.  Kiran Kapur and Charles Nixon host.

Brand Names

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words.  She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

Preparing for Job Interviews

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview.  My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.