The Cambridge Marketing Podcast

Opinionated Marketers on: APRIL FOOLS

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

The Museum of Brands - Part 2

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

Exploring the Evolution of Iconic Brands at the Museum of Brands

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.

As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands.

Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity. 

Opinionated Marketers on: RETRO MARKETING

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Exploring Cultural Nuances in International Marketing Strategies

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.

Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.

We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

Opinionated Marketers on: REVIEWS

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

Marketing a Festival

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

Opinionated Marketers on: The Trough of Disillusionment

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Inside the World of Golf's Leading Equipment Brands

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.

Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers. 

The Future of AI

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.