The Cambridge Marketing Podcast

Social Value

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional.

Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice.

Today, social value encompasses a business’s broader responsibility across its entire value chain, including supplier communities and environmental impact. It’s no longer seen as a “fluffy” add-on, but as a vital component of a company’s strategy.

The episode also touches on challenges, such as transitioning from ad hoc donations to structured strategies, and stresses the importance of aligning social efforts with employee and stakeholder expectations.

Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects.

Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviuor, and impact macro-economic policies.

As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract economic challenges.

Agency Relationships

On this programme, we discuss the value of strong agency relationships.  Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.

Opinionated Marketers on: THE ETHICS OF MARKETING

Charles Nixon says it's time to "Up your ante" and do 25% more marketing.  Find out why in this week's episode of Opinionated Marketers.

Content Localisation

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.

Marketing in the Legal Profession

This week we look at marketing in the world of legal with returning guest, Rob Watson. 

Opinionated Marketers on: APRIL FOOLS

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

The Museum of Brands - Part 2

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

Exploring the Evolution of Iconic Brands at the Museum of Brands

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.

As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands.

Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity. 

Opinionated Marketers on: RETRO MARKETING

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.